As Market Australia approaches its tenth year of operations, the company is optimistic about the future. Sales during 2011 were a strong S$9.35 million, up from 2010, and the company expects sales in 2012 to further increase by 25 percent as we continue to introduce more products and services through marketaustralia.com.au. Despite the continued global recession, commissions paid in 2011 were S$2.26 million and for 2012, commissions are projected to increase as well. Combining retail profit and commissions paid, Shop Consultants and UnFranchise Owners in Australia earned more than S$4.58 million in 2011.
In 2007, Market America expanded its operations into yet another region in the Pacific Rim: Hong Kong. Market Hong Kong has continued to demonstrate solid growth, and last year was no exception. With sales topping S$22.55 million in 2011 and UnFranchise Owners earning S$12.35 million in retail profits and commissions, Market Hong Kong has created solid momentum. The proven strength of this market is why we're setting an even more aggressive goal of S$26.54 million in revenue for 2012, a 17 percent increase over 2011.
Market America UnFranchise Business Development System is a proven business plan with clear vision and strength, enabling Independent UnFranchise Owners to earn residual income, which can lead towards financial security. This powerful system offers unparalleled benefits and support with no territorial restrictions – only the opportunity for UnFranchise Owners to build their business as fast or as slow as they desire.
Singapore being the first country that transits from Market America's innovative business module- Emerging Markets Program (EMP) in Asia Pacific to a Full Market Country, thus providing our local UnFranchise Owners the fastest and easiest way to develop the UnFranchise Business Opportunities.
In 2005, Market Taiwan opened its doors, extending the UnFranchise® business model to yet another continent. The growth of operations in Taiwan during 2011 was impressive, with sales topping S$151.45 million and commissions paid in excess of S$43.38 million for the same time period. In total, Taiwan Shop Consultants and UnFranchise Owners earned more than S$86.65 million in 2011. For 2012, sales of over S$166.83 million is anticipated, a 10 percent increase over 2011. We're also predicting that Market Taiwan's field operations will surpass 35,000 Shop Consultants and UnFranchise Owners.
Very recently, we launched the UnFranchise business in the United Kingdom. With the growing number of Shop Consultants and UnFranchise Owners in this new region, we anticipate a solid first full year of sales for Market United Kingdom. In addition, we began merchandising our products on UK.SHOP.COM building brand awareness and customer base throughout all of the United Kingdom.
Market España was launched in July 2014, and by January 2015 it had gone from being an emerging market to being an official market country, thanks to the ongoing growth achieved and the continuous efforts of all UnFranchise Owners over the last 18 months. This growth was reflected in increased sales and commission payments. All of this paved the way for the Distribution Center to be directly managed in Spain starting in the first quarter of 2015. This year we have seen UnFranchise ownership spread across the country. We currently have a presence in key locations like the Canary Islands, Cataluña, Madrid, the Basque Country, Castilla and León, Galicia, Andalucía, the Balearic Islands, Navarra and Valencia, among others. The change from pounds to euros in our systems was crucial, making it easier for many people interested in being Unfranchise Owners by opening the doors to a vast European market. Our goal in 2016 is to help UnFranchise Owners prosper through unique and successful programs like Shopping Annuity and Shop Tracker. We are sure that our combined efforts and work will ensure continued growth.