One of the most advantageous aspects of Market Singapore's business model is that it's built around a product brokerage concept. The company doesn't manufacture any one product or specialise in a single service, which allows Market Singapore to swing with the marketplace and capitalise on current consumer demands.
Unlike many niche companies that live or die by the success of one product, Market Singapore is able to offer a variety of products and brands across numerous multibillion-dollar markets. From health and nutrition to cosmetics, weight management to home, Market Singapore will always provide the most popular products.
This flexibility ensures stability, profitability and most importantly, longevity.
The company forms long-lasting relationships with vendors and manufacturers, and unlike some companies, Market Singapore doesn't just shop around for the best price. Instead, relationships are established with manufacturers that will produce consistent quality products from year to year.
When a popular ingredient is discovered, Market Singapore is able to quickly develop new products and bring them to market because of this business model. Every year, new products and product lines are being created to stay ahead of the competition. And since only limited quantities are stored in-house at any given time, this cuts down on consumer cost and ensures the freshest potency.
The product brokerage concept carries far beyond exclusive Market Singapore brands. Through SHOP.COM, the company can offer millions of additional products and services from well-known stores like Agoda, Brands, Courts and more. The cost is the same as it would be shopping directly from the store's site, but Market Singapore is able to pay Cashback, whereas individual sites do not.
With stores constantly being added to the company's host of partners, there is opportunity for smaller, less known retailers to offer their products and services alongside the dominant ones. It levels the playing field for all retailers while providing consumers worldwide with a better way to shop and discover new products.